5 Reasons Why Your Business Needs a Website
As a business owner there are a million things you’re working on and sometimes the idea of having a website is the last thing to cross your mind and therefore the last thing in your to-do list but let me tell you why it’s crucial for your business’ success and why it should be one of the top priorities when starting out your business.
There’s probably 1,000 things I can tell you about why having a website is crucial for your business but for time saving purposes (I don’t want you to sleep on me) I am only going to choose five.
So let’s get started!
1. Website= Authority= Professional= LEGIT
A website builds credibility and makes your business look LEGIT, and when you’re starting out isn’t that the first thing you want?
I don’t know if it’s just me, but when it’s time to buy a new product or service, the first thing I do is I search the business online. If what I’m looking for doesn't have a website with more information on the product/service, the details, pricing etc. I go immediately to the next option- no questions asked.
Remember that your website is the first impression that customers get, so not only having a website helps but having a well-designed professional website will elevate your business to the maximum.
2. It’s like your personal assistant 24/7
Your website is representing you at all times. It doesn’t matter what day of the week it is… on Mondays through Sundays your website will be representing your business every second of the day. Think about this… when do people have the most free time to go online and search for your business? Some may sneak in a couple minutes between work but most of them will wait to get home after their 9-5, later at night, or during the weekend to search for your business. So having a website will give you the security that your business will be found and promoted 24/7.
Also, with tools like Acuity Scheduling for Squarespace it is now easier than ever before to book more clients without being glued to your computer/phone and having to send 100 emails going back and forth about when it’s the best time to meet. Just like this tool there are so many more integrations that will help you grow and automate your business all through your website!
3. Increases your visibility in the online world
If you’re starting a business or growing one, this should be one of the main reasons why you need a website. Look at your website as the store front in the online world representing your business. With proper SEO, this is your ultimate marketing tool because it makes people aware that your business exists! Here goes a short anecdote that I love to tell: You can offer the greatest, most life-changing product/service out in the market but if no one knows about it then it’s completely useless! Think of your business as a brick and mortar in the middle of nowhere, a ghost town, with no street signs, no billboards, no banners, no nothing. How is anyone supposed to find you?! Having an online presence is a must! And a well-mapped out, strategic website will get you there.
4. You have complete control and ownership
We’ve all experienced those days when Instagram wasn’t working and the whole world went crazy! What if instagram disappears again? Will your whole business disappear? You don’t have control over your social media but you do have complete control and ownership of your website.
Social media and a website are both amazing tools and they definitely work together to move your business forward. Social media creates awareness for your brand, you get to interact with potential clients and then you want to attract them to your website. Your website is like a sales page for your business. It displays all about what you offer. It basically gives them more detailed information on why they should invest in you! Your website is the ultimate tool that will convert potential clients into real clients.
5. It helps you land your dream clients
Your website should represent your brand, your story, your mission, what you believe in, but most importantly it should represent your ideal client. Always keep that in mind. Everything on your site should attract your ideal client, down to the last little detail. Then, you’ll have your dream clients reaching out to you more often. You want potential clients to land on your website and say “Wow... this is exactly what I need!” or “Omg how did she read my mind?!”
Therefore it is crucial that there’s strategy behind your website and that it outlines an effective client website journey to make them aware that you are the one in just seconds of landing on your website!
BONUS: Because it’s 2019!
Are you kidding me? We are in 2019, isn’t it obvious that you need one?!
I really hope that this gave you some clarity as to why having a website will tremendously benefit your business and move you forward. If you are convinced that having a website is one of the most powerful tools for your business I would love to hop on a free discovery call where I can learn more about your business and offer my recommendations for your business!
Let’s do this!
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