How to create a website that attracts your dream clients
In this blog post I will be sharing with you the best elements and practices when it comes to creating a website that is truly effective and one that will attract your dream clients.
Before I dive in into the key elements, it is crucial to note why it is so important to have a website. There’s so many reasons why, but I’ve narrowed it down to the top three:
✨a website will give you more time and energy to do the things you love the most
This might be one of the principal reasons if not the most important! So, imagine yourself living your best life on a Sunday or even Monday morning making breakfast for your family, going to a coffee shop with friends, and then going to your favorite yoga class in the middle of the day.
If you’re thinking “this cannot be true” well let me tell you…
IT IS POSSIBLE.
You get to have all those experiences because you have a website that is working FOR YOU and is helping you grow your business, booking leads, and selling your products and services. It is possible because you have a functional website that is working on the background 24/7 while you do the things you love the most.
✨Your website is a visual storefront on the web
It’s your visual storefront for potential customers to learn more about your business while showcasing your products and services. This is the place where you will convert visitors into leads and leads into customers!
✨A place to position yourself as an expert in your niche or industry
Having a website gives you the opportunity to position yourself as an expert in your field. This is a place where you can offer so many free valuable resources by opting-in to your email list in exchange for a freebie or simply by providing valuable content in your Blog section of the site. Providing great content showcases your knowledge in your industry!
How to create a website that attracts your dream clients?
You need the following KEY elements in order to attract your ideal clients and guide them through a strategic client journey that inspires a certain action towards your business goal. Keep reading as I will explain the 4 key pages you need on your website and what you need to have on each one.
Top 4 key pages:
Home
About
Services
Contact
Home page
This is the starting place and by far the most important page on your website because it’s the first impression to your business. You have just a few seconds to make a good one that will attract your visitor to stay longer on your site. SO MAKE IT COUNT!
I’ve created a free resource for you highlighting the key elements of a high-converting home page. If you’re interested click down below to download this super valuable PDF guide which includes the 10 key elements you need in order to create a high-converting home page, in-depth breakdown of each one including prompts, tips and examples, plus it’s a fillable worksheet so that you can begin writing your own home page copy like ASAP👇
PRO TIPS:
Never overwhelm the visitor with too much copy, especially on your home page!
Offer an answer to the following main questions:
What their problems are?
How your services/products will solve them?
Every page should have a CTA that leads to the next step. For example, depending on your main goal your home page banner could lead to either your Work With Me or About page.
About Page
There are studies that show that people are more likely to purchase something from someone they know and like. So this is your chance to put a face to your business and actually connect with your site visitors and start forming a relationship through meaningful copy, images and videos when possible!
PRO TIPS:
Make it really personable. Create and instant connection and relationship with your visitors.
Your About page is more about what you can do for your clients and less about you.
Include info on how you can solve their problems.
Add a bit of personality and make it fun!
Tell them why you are the best option. Again, it’s more about the value you can offer.
Services/Work with me page
Here’s where you showcase your products and services! Add all the necessary information about the services you offer, your packages, the deliverables, process, and if applicable add the investment. Provide them with all the information they need to know without overwhelming them.
PRO TIPS:
It all goes down to the 3 P’s… Packages, Pricing and Process
Talk about the benefits, results, and the transformation your services will provide. Go beyond the deliverables and really dive deep into the emotional transformation.
Adding a testimonial before a CTA will allows for more social proof that your services actually work!
Add a CTA at the end guiding them to book a consultation call or to make a purchase.
Contact page
This is one of the most simple pages on your website yet a very important one.
Pro TIPS:
Add a short text blurb welcoming them and inviting them to get in contact with you.
Add any important details to your business such as: hours of operation, email address, location, etc.
Here you can add a short Form so they can get in contact with you.
Also, a great recommendation is to alleviate any anxieties and answer any questions they might have before they can even ask you. Add a short FAQ section here or make it a page of its own.
PSST. Don’t forget to grab my freebie which includes the 10 key elements you need in order to create a high-converting home page, in-depth breakdown of each one including prompts, tips and examples, plus it’s a fillable worksheet so that you can begin writing your own home page copy👇
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